- Door-to-door (D2D)
- Selling in person at the customer’s home. You work a territory, knock, pitch and close on the porch.
- Knock
- One door attempted. It counts whether or not anyone answers.
- Sit
- A knock that turns into a real conversation: the homeowner stops and hears the pitch.
- Close
- The customer says yes and the order is placed. A close is not paid until it installs.
- Word track
- A tested line for one moment in the pitch, like the opener or the answer to “we’re happy with cable.” You drill it until it sounds like you.
- Blitz
- A short, concentrated push into one market, often away from home.
- Turf
- The streets a rep is assigned to work. Turf is assigned at the ZIP level and enforced by dealer code.
- Dealer code
- The code every order is written under. It ties a sale to the rep and the sales team that closed it, which is how ZIP-level turf gets enforced.